天美影视

Bandai Namco Entertainment Inc. and the Institute for Solving Social Problems through Intellectual Properties (SSP-IP), a comprehensive project research institute Aoyama Gakuin University that conducts research aimed at solving social issues using corporate intellectual property, have jointly launched a research project in January 2021 on "the potential of using games to solve social issues," incorporating the academic perspective of the institute. The institute has members who have conducted research and made presentations on esports, and this joint research will be conducted with these members. By combining the research knowledge of the institute with Bandai Namco Entertainment's expertise in entertainment, primarily games, the aim is to conduct practical research and realize a society where all people respect and grow together through games.

Furthermore, this research will focus primarily on themes such as accessibility and political correctness (exploring social issues to promote social inclusion) in game content, and diversity and inclusion (respecting and embracing diversity), with the aim of continuously providing game content that more people can enjoy with peace of mind over the long term. In addition, a startup symposium for this joint research is scheduled for Saturday, June 26, 2021.

■Main research topics
1. Improved accessibility
We conduct research on games that can be enjoyed comfortably by a wider audience.

2. Consideration for political correctness
We explore social issues in order to promote social inclusion.

3. Recommendation of Diversity & Inclusion
This project explores what diversity and inclusion mean in the context of entertainment.


■ Overview of the Startup Symposium on "Research into the Potential of Solving Social Issues Using Games" (Tentative)

This joint research project will hold a startup symposium on Saturday, June 26, 2021. In addition to members of this research institute, Katsuhiro Harada, a joint research member who works on the fighting game series "Tekken" at Bandai Namco Entertainment, will take the stage to discuss the prospects of the research, incorporating the current state and challenges of the game industry. Furthermore, Mr. Harada is scheduled to appear as a guest lecturer in Aoyama Gakuin University public lecture series "Gameful Society: How Should Society Engage with Games?" in September. Through research activities centered on regular discussions, we aim not only to gain insights into content provision at Bandai Namco Entertainment, but also to share these insights with the entire industry, working towards games contributing to solving social issues. The research institute also plans to publish a collection of research papers in the future.

Title: Intellectual Property and Social Issues Research Institute Startup Symposium: Research on the Potential of Using Games to Solve Social Issues
Date and time: Saturday, June 26, 2021, starting at 14:00
Location: Honda Memorial International Conference Hall, 6th Floor, Building 17, Aoyama Campus Aoyama Gakuin University
Target audience: General public (pre-registration required/free of charge)
Contents: Explanation of the purpose of the "Intellectual Property and Social Issues Research Institute," its establishment history, introduction of collaborative research on "Research on the Possibilities of Solving Social Issues Using Games," keynote speech, panel discussion.

*This is only the current plan.
*For details including how to apply, please check the (SSP-IP) special website which will be launched in the future.

About Aoyama Gakuin University Institute for Integrated Project Studies
Aoyama Gakuin University Institute for Integrated Project Research was established in April 2018. It promotes and supports world-class research projects by researchers who have secured medium- and large-scale external funding, as well as distinctive research that Aoyama Gakuin University should focus on and research that is expected to develop further in the future.


About Bandai Namco Entertainment
Bandai Namco Entertainment provides a wide range of products and services worldwide to a broad target audience in the fields of network content, home video games, and lifestyle entertainment, based on IP (Intellectual Property = intellectual property such as characters). With surprising ideas and the latest technology, we create new and unprecedented forms of "play." And we aim to make everyday life much more enjoyable, and to realize "endless fun every day" that brings smiles to customers all over the world.

*Please see the attached press release for details. The information in the press release is current as of the date of publication. Please note that the content may be changed without notice after publication.

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