天美影视

Characteristics of learning

Students will learn practical management and accounting to become future corporate leaders. In the first and second years, the range of courses available will be narrowed down to thoroughly master the basics of business administration. Through data science education and seminars, students will acquire strategic, organizational and financial perspectives, and will be trained to be capable of approaching management issues from various perspectives.

Arousing interest in marketing in the first year

In the first semester of the first year, we introduce a PBL (Project Based Learning) style of class in which students think about real-world problems while learning the necessary specialized knowledge in small groups. In this class, students focus on products and services that are actually being sold, discuss the marketing issues in small groups, and make reports and proposals, which leads to motivation for further learning. In the second semester of the first year, students learn the fundamentals of data analysis, which are essential for marketing, through practical training using spreadsheet software.

Learn the basics of "Aoyama Marketing" from your second year

Department of Marketing 's "Marketing Theory I & II" is a required course in the second year that is essential for learning "Aoyama Marketing." The number of students per class is limited, and full-time faculty members provide responsible and careful instruction. The relationship between students and faculty is close, and it is not uncommon for student proposals to develop into extracurricular activities.

Special Graduate Course Student System

The Special Graduate School Course Registration System allows students to take graduate school lecture courses from their fourth year of undergraduate studies. By using this system, students can complete the six-year course of study that normally takes four years of undergraduate studies and two years of graduate studies in as little as five years, and can obtain both a bachelor's degree and a master's degree upon graduation.

*Undergraduate students should check the "Graduate School Application Guidelines" at the bottom of the portal menu bar.

About the system

• Graduate Graduate School of Business

Department of Marketing proposes three course models: (1) "Marketing and Management," which focuses on marketing theory and broadly studies orthodox management theory; (2) "Diversity and Business," which studies business from a variety of perspectives, including global and local, social disparities, and exclusion and inclusion; and (3) "Marketing Planning Concepts," which provides practical learning of knowledge and techniques for research-based marketing planning. Using these models as a reference, we encourage students to flexibly select courses according to their own interests and future plans.
*The course model introduced here is just one example.

Marketing

Yukihiko Kubota
Professor Department of Marketing
Areas of expertise: Marketing

Marketing Research

In corporate marketing activities, decisions are made every day regarding various marketing issues.
This is the activity that is carried out at this time known as marketing research.
By discovering marketing issues, formulating hypotheses to solve those issues, conducting research, and properly analyzing and interpreting the data obtained, you can use it to make decisions.

In this class, you will learn what research is, what it can tell you, and how to conduct a good research study.
In addition, you will learn through practical training how to create and conduct actual surveys and analyze the data obtained.
This will allow you to learn how to collect appropriate data and analyze it appropriately, and develop the ability to make data-based decisions.

Social Marketing

Corporate marketing activities are carried out in a very complex society, and the research field known as social marketing examines the relationship between marketing and society.
For example, if a company uses a large amount of energy in the manufacturing, transportation, and sales processes of the products it sells, this will have a negative impact on society in the form of an increased environmental burden. In addition, while many companies are proactively engaged in social contribution activities, these activities can sometimes affect the company's product sales and profits.
With the current focus on Corporate Social Responsibility (CSR) and efforts toward the SDGs, companies are expected to meet not only the individual needs of consumers, but also the needs of society as a whole. This means that the very existence of companies is being questioned in terms of marketing activities as well.

Brand Management

Brands have a mysterious power. Have you ever wanted to own the same brand as someone you admire, carried a luxury brand wallet to make yourself look a little more grown up, or enjoyed the delicious food at a famous restaurant that is so popular you can't even get a reservation? These are all examples of the power that brands possess, but in fact they only represent a small part of it.
This course will cover brands from both the consumer and corporate perspectives. Why are consumers attracted to certain brands? Not only will you understand the source of this power from a consumer perspective, but you will also learn what companies should do to create and nurture such brands. The systematic knowledge about brands you will acquire through this course will surely be useful when you are on the side of creating a brand.

Haruko Tsuchihashi
Professor Department of Marketing
Specialty: Marketing theory (especially consumer behavior)